Cracker Barrel reverts logo changes and returns to original signage, vows ‘what you love isn’t going anywhere’
Francesco Abbruzzino, The Uncensored Report, LLC
Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern hospitality by loyal fans. The rebrand, including a modern logo without Uncle Herschel and the barrel, is part of a $700 million transformation that’s triggering a steep decline in its stock. NBC’s Brian Cheung reports for TODAY. – today